Sometimes it’s best to sell the idea of a greater good than it is to sell the product itself. If you have a brand that can talk, a medium in which people follow, listen and have discussions over; then why not toss aside the traditional sales pitch and sell a conversation. Marketing in today’s world…
John C. Whitehead was the former chair of Goldman Sachs who set an ethical standard as to what a banker was and still should be today. In reading the articles below, both posted on New York Times’ DealBook, you see a moral standard that we can all take a few notes from. Whitehead’s Storied Career…
I regularly hear people in corporate business talk about “millennials” or “Generation Y” as if they’re an alien race. The visage of anyone preparing to inflict traditional training or marketing on a millennial audience, is one of a wide-eyed scientist dissecting a new species. It’s become so prevalent in conversations across the company I work…
Angela Merkel | Chancellor, Federal Republic of Germany The world gets a handful of leaders each generation that aren’t just leaders for leading’s sake, but are people of change and innovation, leaders that are leading to make the world we live in a place of meaning. These individuals, in which a majority of their time in…
Like A Millennial 